Areas of Expertise
- Market Assessment and Analysis
- Strategic Planning/Brand Identity
- Concept Creation
- Program Implementation
- Project Management
- Evaluation and On-Going Refinement
- Bachelor of Science Cum Laude in Corporate Communication (with a minor in Advertising/Public Relations) from The Roy H. Park School of Communications, Ithaca College.
Marketing Communications Manager
Lori oversees firm communication and marketing initiatives for clients, prospective clients, the public, and the press.
In this capacity, Lori is responsible for researching, developing, and implementing messaging and programs that are clear, concise, and meaningful. This includes client news, firm newsletters, tax alerts, blog posts, website updates, presentations, social media posts, and special events.
Before joining The Wolf Group, Lori worked as the Director of Marketing for a wealth management firm. Prior to that, she was a partner in a marketing communications firm with multiple offices in the Northeast and clients in industries ranging from law firms to non-profits.
In her free time, Lori loves cooking/baking, bike riding, yoga, Pilates, cheering for the Washington Capitals (and the Washington Little Capitals, where her youngest son plays defense), reading, card-making, and being with her family.